This post looks at the impact of Prime Day. Now that numbers have come back about the 6/21-6/22 sale, we can see the growth and long-term implications of Amazon’s shopping holiday. We also look at some tactics and strategies that they used and employed to understand what it means for retailers from now on.
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3-2-1nsight: The Prime Day Reckoning
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This post looks at the impact of Prime Day. Now that numbers have come back about the 6/21-6/22 sale, we can see the growth and long-term implications of Amazon’s shopping holiday. We also look at some tactics and strategies that they used and employed to understand what it means for retailers from now on.